This week you may find a reduction in your orders.
This is why: Easter.
Easter is early this year, which is not always good, because the weather likely to be colder than in April, the usual Easter period.
I am not too sure why Easter represents a reduction in order totals: it happens every year for me, and is always something that struck me as a little strange.
Perhaps it’s because children break up for the school holidays: I guess many buyers go on holiday or have children to look after and so don’t go on the Internet to purchase products.
Though Easter is a religious celebration, like Christmas – but unlike Christmas, people don’t tend to buy gifts, unless they’re chocolate-covered!
Buyers are not going online to buy gifts, so as online sellers, we do not benefit from this holiday period footfall. (Unless you sell chocolate!)