How Amazon’s new food delivery service can benefit your business

By Sharon Fussell, March 3, 2016

In past eletters I’ve mentioned that it sometimes seems like Amazon is taking over the world – and I have to say, I think I am right!

Did you know that Amazon has now gone into food delivery?

They have teamed up with Morrison’s supermarket and they will be sending out fresh food on behalf of Amazon to their customers.

I know Amazon’s stance is to provide an online store where customers can buy practically anything from A to Z. It looks as if they are certainly trying hard.

Amazon is also launching its own clothing range too.

Now what does all this have to do with you? You’re not a food seller or clothes seller? How will you gain as a bookseller on Amazon?

The answer is simple: when Amazon creates new ranges or services, this increases the ‘footfall’ on their site.
Many buyers will not just buy a specific item which they go online to purchase. Whilst there, having bought their original item, they might then buy other products such as books and DVDs/CDs. Thus, by clinging to Amazon’s coattails, some of the slip-stream may benefit you.

How can you make sure you maximise this?

List more items on Amazon, increase your inventory, refresh prices regularly, and see if there are any trends in the media you can keep up with.

For example, look for TV or movies that are released on Amazon’s TV streaming service: often buyers who watch a show will want to read the book behind it – many will buy a low-cost used copy.

In this instance, keeping up with the Joneses will likely increase your sales and thus your income.

Also, keep up to date with news stories and anniversaries, such as the upcoming 100-year anniversary of the Somme Battle in World War I.

Do you have anything waiting to be listed or on a shelf in your home? Something you have read and maybe you’re not bothered about keeping? If so, sell it online and cash in whilst the going is hot.

What do you think?

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