How Amazon’s growth can benefit you…

By Sharon Fussell, July 16, 2015

You may be aware of yesterday’s Prime Day on Amazon: they sold off lots of goodies for a bargain prices.

The aim was to encourage buyers to purchase a Prime delivery account and use Amazon for a range of goods and services.

If ever you wanted proof that Amazon are taking over the world, then you might have read recently that Amazon are producing their own branded food lines, which can be purchased online and delivered to your home.

Apparently in the USA, Amazon has permission to use drones to deliver goods: I guess it won’t be long before they use them in the UK too.

Online sites, such as Amazon have been accused of leading to the failure of many high street stores: I don’t dispute that, I can well imagine high street shops have found the advent of online shopping a disadvantage to them.

Just look at high streets and see how many empty shops are there: the one type of shop that is safe is a hairdressers’ salon. (After all you cannot send your head through the post to be coiffured!)

I would have said that food shops were safe too, but if Amazon’s branded food lines take off, then perhaps that will impact of supermarkets and smaller convenience stores?

So how can Amazon’s growth sectors benefit you?

If you are selling goods on Amazon, the increased ‘footfall’ and awareness in regards to Amazon UK should increase the amount of buyers.

Many buyers look for a range of goods to buy – whilst perhaps going onto the Amazon site to purchase one type of goods, they may at the same time think: ‘I know, I will buy that book or DVD I have been promising myself’!

I anticipated and enjoyed increased sales due to the Prime Day event: not directly, in that I will not be offering any sales or heavily discounted books, but indirectly.
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What do you think?

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